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LAUSANNE, March 31, 2020 - AIPS is happy to announce that on Thursday April 2 the guest launching our first e-College appointment is Michael Payne, who has been at the forefront of the sports marketing industry for over thirty years. Payne was head of marketing of the International Olympic Committee for more than two decades.
WHY The modern world is now facing an unprecedented situation since the outbreak of the coronavirus pandemic. The scale of the emergency has impacted all sectors of the global economy, including sport and media. Sport journalism has been hugely affected by the cancellation of several sports events, including the postponment of Tokyo 2020 to 2021.
NEW INITIATIVE This is why AIPS is launching a brand-new initiative, a way to help young journalists to keep on working and studying and remain connected with colleagues from all over the world, without travelling, just staying home. Drawing inspiration from a decade of experience in the Young Reporters Programme, AIPS has created AIPS e-College, a project specially designed for Young Reporters, who graduated from our programmes or are endorsed by National Associations. In such a difficult ongoing crisis, most journalists would either get paralysed or get in motion.
THE CHOICE AIPS chose the latter, by quickly creating an innovative distance learning programme that will have valuable discussions, notable guests available for Q&A sessions, and exercises with your mentors, Gianni Merlo, Martin Mazur, Keir Radnedge and Riccardo Romani. Sports journalism will continue to be relevant in the post-pandemic world and by setting up the AIPS e-College, we want to make sure that young journalists are ready to meet that new challenge.
ZOOM The online lessons will take place on Zoom.us, at fixed times, plus you’ll be part of our social media. Participating is free and numbers are limited. All communication will be strictly in English, as it is the rule for the AIPS Young Reporters Programmes.
FIRST APPOINTMENT Michael Payne continues to maintain a close association with the Olympic and international sports movement, acting as senior strategic advisor to the successful London 2012, Rio 2016 and LA 2028 bids. He advises on major Olympic, F1 and other sports media rights and sponsorship negotiations for clients across Asia, the Americas and Europe, negotiating many of the world’s largest broadcast and sponsorship deals. Michael Payne is an expert in IOC marketing and a key character ready to discuss with us the future of Tokyo 2020.
SESSION The session will take place on Thursday, 2 April, at 14:00 (CET), when AIPS President, AIPS mentors and all the young reporters attending the meeting will discuss the news which have upset the world, and the world of sport.
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